The most beautifully designed email marketing platform. Free for 1,000 subscribers, built-in website builder, and digital product sales. Made for creators who care about aesthetics.
MailerLite is the prettiest email marketing platform we tested. The editor is a joy to use, templates are modern and clean, and the free plan (1,000 subscribers, 12,000 emails/mo) is perfect for getting started. It also includes a website builder and digital product sales rare at this price. For multi-channel (SMS/WhatsApp), go with Brevo. For advanced automation, GetResponse.
| Plan | Price | Subscribers | Emails/mo |
|---|---|---|---|
| Free | $0 | 1,000 | 12,000 |
| Growing Business | $10/mo | 500 | Unlimited |
| Advanced | $20/mo | 500 | Unlimited |
| Enterprise | Custom | 100,000+ | Unlimited |
1,000 subscribers, 12,000 emails/month, drag-and-drop editor, 1 website, 10 landing pages, signup forms, and email automation. One of the best free plans in email marketing.
How does MailerLite stack up against the other major email marketing platforms? We compared the features that matter most for creators and small businesses.
| Feature | MailerLite | Mailchimp | Brevo | GetResponse |
|---|---|---|---|---|
| Free Plan | 1,000 subs / 12K emails | 500 subs / 1K emails | 300 emails/day (unlimited subs) | No free plan |
| Starter Price | $10/mo (500 subs) | $13/mo (500 subs) | $9/mo (5K emails) | $19/mo (1K subs) |
| Template Quality | ★★★★★ Beautiful | ★★★★☆ Good | ★★★☆☆ Basic | ★★★★☆ Good |
| Automation | ★★★★☆ Solid | ★★★★☆ Good | ★★★★☆ Good | ★★★★★ Best |
| Landing Pages | ✓ Included free | ✓ Paid plans only | ✓ Limited | ✓ Included |
| Website Builder | ✓ Full builder | ✓ Basic | ✗ None | ✗ None |
| Sell Digital Products | ✓ Built-in | ✗ No | ✗ No | ✓ Webinars only |
| SMS Marketing | ✗ No | ✓ Paid add-on | ✓ Built-in | ✓ Paid add-on |
| Deliverability | ★★★★★ Excellent | ★★★★☆ Good | ★★★★☆ Good | ★★★★☆ Good |
MailerLite wins on design quality, free plan generosity, and built-in extras (website builder, digital product sales). Brevo wins if you need SMS/WhatsApp. GetResponse wins for complex automation funnels. Mailchimp is the most recognizable name but offers the least value for the price.
MailerLite is built for a specific type of user. Here is who thrives on the platform and who should consider alternatives.
If you write a weekly newsletter or run a content-driven blog, MailerLite was essentially built for you. The editor makes beautiful emails effortless, the free plan covers your first 1,000 subscribers, and the built-in website builder means you can skip paying for separate hosting entirely.
Selling ebooks, courses, or downloadable templates? MailerLite lets you create product pages, accept Stripe payments, and deliver files automatically. No need for Gumroad, Podia, or Teachable. The Growing Business plan at $10/mo gives you everything you need to run a digital product business.
MailerLite integrates with Shopify and WooCommerce, but it lacks the deep e-commerce automation that Klaviyo specializes in (abandoned cart flows, product recommendations, purchase-based segmentation). For a small store with simple needs, MailerLite works fine. For serious e-commerce, look at dedicated platforms.
MailerLite is email-only. There is no SMS, no WhatsApp, no push notifications. If your marketing strategy requires reaching customers across multiple channels, Brevo gives you email + SMS + WhatsApp in one platform starting at $9/mo. GetResponse adds webinars and conversion funnels.
The most intuitive and visually polished email editor we tested. Drag-and-drop with modern, clean templates.
1,000 subscribers and 12,000 emails/month for free. Includes automation, landing pages, and forms.
Create a full website with MailerLite no separate hosting needed. Great for simple creator sites.
Built-in e-commerce for digital products. Sell courses, ebooks, and downloads directly through MailerLite.
Strong inbox placement rates in our testing. MailerLite takes deliverability seriously with strict anti-spam policies.
New accounts go through a manual review. Can take 24-48 hours to get approved. Frustrating if you need to start immediately.
Email only. No built-in SMS or WhatsApp marketing. For multi-channel, Brevo is the better choice.
Fewer third-party integrations than Mailchimp or GetResponse. Zapier fills the gap but adds cost.
12,000 emails/month on free plan. If you email 1,000 subscribers weekly, you will hit the limit in 3 weeks.
Basic subscriber management only. No deal pipelines, lead scoring, or sales CRM features.
MailerLite earns a 4.6/5 as the best email marketing platform for creators and small businesses who care about design. The beautiful editor, generous free plan, and built-in website/product sales make it uniquely valuable. For multi-channel marketing, Brevo is better. For power users, GetResponse wins.
Affiliate Disclosure: Some links on this page are affiliate links. We may earn a commission at no extra cost to you. We only recommend services we have personally tested. Learn more.