We tested 4 email marketing platforms over 8 months, measuring deliverability, automation capabilities, and real-world ROI. Email marketing averages $36 return for every $1 spent (Statista) but only with the right platform.
All 4 platforms side by side pricing, deliverability, and key features.
| Platform | Free Plan | Paid From | Deliverability | Rating | Best For | |
|---|---|---|---|---|---|---|
| GetResponse | 500 contacts | $15.60/mo | 95.7% | 4.7/5 | All-in-one + webinars | Visit Site |
| Constant Contact | 60-day trial | $12/mo | 94.2% | 4.5/5 | Beginners + nonprofits | Visit Site |
| Brevo | Unlimited contacts | $25/mo | 93% | 4.5/5 | Multi-channel + CRM | Visit Site |
| MailerLite | 1,000 subs | $10/mo | 95% | 4.6/5 | Creators + design | Visit Site |
Uptime: 99.9%
Best for: Small businesses and nonprofits new to email marketing
60 days Money-Back Guarantee
Uptime: 99.99%
Best for: Businesses needing complete marketing automation
30 days Money-Back Guarantee
Uptime: 99.9%
Best for: Startups and SMBs needing multi-channel marketing on a budget
Free plan available Money-Back Guarantee
Uptime: 99.9%
Best for: Creators, bloggers, and small businesses
30 days Money-Back Guarantee
🏆 Best overall value: GetResponse
Most features per dollar email, automation, webinars, landing pages, funnels. 95.7% deliverability. Free plan with 500 contacts. The only platform with native webinar hosting.
🌱 Best for beginners: Constant Contact
Easiest editor, best phone support, polished templates. Ideal for nonprofits (20-30% discount). Higher price but you pay for simplicity and hand-holding.
📱 Best multi-channel: Brevo
Email + SMS + WhatsApp + push notifications + CRM in one platform. Unlimited contacts on every plan. Best choice for large lists with moderate send frequency.
✨ Best for creators: MailerLite
Beautiful editor, website builder, digital product sales, paid newsletters. Cheapest paid plan at $10/mo. Highest deliverability (~95%) thanks to strict account approval.
Understanding pricing models is critical the wrong choice can cost you 5-10x more than necessary.
You pay based on how many contacts you have, regardless of how many emails you send. Price increases as your list grows.
Used by: GetResponse, Constant Contact, MailerLite
Best when: Small list, frequent sends (daily/weekly newsletters)
You pay based on how many emails you send, with unlimited contacts. Price increases with send volume.
Used by: Brevo
Best when: Large list (10K+), moderate sends (1-4x per month)
Example: 50,000 contacts, 2 newsletters/month. GetResponse: ~$299/mo. Brevo: $25/mo (20K emails). That is a 12x price difference for the same result. Always calculate based on your actual sending pattern.