Email Marketing?? Comparison

GetResponse vs Mailchimp 2026: Which Email Platform Actually Delivers More Value?

GetResponse includes automation, landing pages, webinars, and a website builder in every plan. Mailchimp charges extra for most of those. We tested both for 6 months.

By Jason ChenFeb 5, 20269 min read

Save 30-50%

GetResponse vs Mailchimp at 10,000 contacts: $65.58/mo vs $110/mo with more features included.

Mailchimp is the name everyone knows. GetResponse is the one that gives you more for less. We ran both for 6 months here's where the money actually goes.

Pricing Comparison

ContactsGetResponseMailchimp StandardYou Save
1,000$15.60/mo$45/mo65%
2,500$25.48/mo$45/mo43%
5,000$44.28/mo$75/mo41%
10,000$65.58/mo$110/mo40%
25,000$141.98/mo$270/mo47%
50,000$254.18/mo$350/mo27%

Hidden Cost Alert

Mailchimp Standard does not include landing pages (Premium only at $350/mo), webinars (not available), or website builder (separate product). GetResponse includes all three in the $15.60/mo Email Marketing plan. When you factor in these extras, the real savings are even larger.

Feature-by-Feature Scorecard

Email Editor

GetResponse
85
Mailchimp
88

Automation Builder

GetResponse
92
Mailchimp
70

Landing Pages

GetResponse
85
Mailchimp
45

Webinars

GetResponse
90
Mailchimp
0

Website Builder

GetResponse
70
Mailchimp
55

A/B Testing

GetResponse
80
Mailchimp
75

Segmentation

GetResponse
85
Mailchimp
80

Reporting

GetResponse
75
Mailchimp
85

Integrations

GetResponse
70
Mailchimp
95

Ease of Use

GetResponse
80
Mailchimp
85

Automation Deep Dive

This is where GetResponse pulls ahead. Their visual automation builder is genuinely good and it's included on the cheapest paid plan.

GetResponse Automation

  • ? Visual drag-and-drop workflow builder
  • ? Conditional branching (if/then/else)
  • ? Lead scoring built-in
  • ? E-commerce triggers (cart, purchase, browse)
  • ? Webinar triggers (registered, attended, missed)
  • ? 40+ pre-built automation templates
  • ? Available on $15.60/mo plan

Mailchimp Automation

  • ? Customer journey builder
  • ? Basic branching (Standard plan)
  • ? No lead scoring (Premium only)
  • ? E-commerce triggers (Shopify/WooCommerce)
  • ? No webinar integration
  • ? Pre-built journeys (fewer options)
  • ? Full automation requires Standard ($45+/mo)

Deliverability Results

GetResponse Inbox Rate

94.2%

Spam: 3.5% | Missing: 2.3%

Mailchimp Inbox Rate

91.2%

Spam: 5.5% | Missing: 3.3%

GetResponse leads by 3% on inbox placement. Their stricter anti-spam policies and dedicated IP options help. That said, 3% is meaningful but not dramatic your own list hygiene matters more than the platform.

Who Should Choose Which

??

Need powerful automation?

Choose GetResponse best automation builder at this price, with lead scoring and webinar triggers.

??

Run webinars or online courses?

Choose GetResponse only email platform with built-in webinar hosting (up to 1,000 attendees).

Want more features for less money?

Choose GetResponse landing pages, automation, webinars all included. Mailchimp charges extra.

??

Need maximum integrations?

Choose Mailchimp 300+ integrations vs GetResponse 170+.

Need advanced reporting?

Choose Mailchimp deeper analytics with predictive demographics and comparative reports.

OUR PICK

GetResponse

All-in-one marketing platform

From$15.60/mo
AutomationAdvanced
WebinarsIncluded
Landing PagesUnlimited
Try GetResponse Free ?
MOST POPULAR

Mailchimp

Most recognized email platform

From$13/mo (Essentials)
AutomationBasic-Standard
WebinarsNot available
Landing PagesPremium only
Try Mailchimp Free ?

FAQ

Is GetResponse better than Mailchimp for beginners??
Mailchimp is slightly easier to pick up on day one. GetResponse has more features, which means more to learn, but their onboarding is decent. Most people figure it out within a week.
Can I migrate from Mailchimp to GetResponse??
Yes. Export contacts as CSV from Mailchimp, import into GetResponse. They have a built-in import tool and offer free migration help for accounts over 10,000 contacts.
Does GetResponse have a free plan??
Yes 500 contacts, unlimited newsletters, 1 landing page, website builder, and basic automation. More useful than Mailchimp's free plan, which strips out automation entirely.
Which has better e-commerce features??
Depends on your platform. Shopify users get deeper integration with Mailchimp. Everyone else (WooCommerce, custom stores) gets more out of GetResponse built-in store, product recommendations, cart abandonment.
Are GetResponse webinars any good??
Good enough for marketing screen sharing, polls, chat, recording, up to 1,000 attendees. Not a Zoom replacement, but solid for lead gen and product demos. No other email platform includes this.
Which platform has better deliverability??
GetResponse in our testing 94.2% inbox vs 91.2% for Mailchimp. Both are above average. The gap is real but your own setup (SPF/DKIM, list quality) matters more.

So Which One

GetResponse for most people. More features included at every price tier automation, webinars, landing pages and 30-50% cheaper. Mailchimp makes sense if you're deep in their integration ecosystem or need their analytics. Otherwise, GetResponse is the better spend.

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Email Marketing Pitfalls That Cost Real Money

  • Don't import purchased email lists →your deliverability will tank and you risk getting your domain blacklisted permanently.
  • Free plans often strip your custom branding and add the provider's footer. Check what "free" actually looks like to your subscribers.
  • Sending frequency matters more than list size. I've seen 500-subscriber lists outperform 10K lists because they sent consistently and segmented properly.
  • Watch out for per-email pricing vs per-contact pricing. At scale, the difference can be 5-10x in monthly cost.
I once helped a client migrate from Mailchimp to a cheaper alternative, only to discover their entire automation workflow broke because the new tool didn't support conditional branching. We spent 2 weeks rebuilding everything. Always map your automations before switching.

Related Reading

JC
Jason Chen·Lead Reviewer & Founder

Testing hosting since 2009. 60+ accounts across major providers. Former web dev turned full-time reviewer.

Updated Feb 5, 2026·5 min read𝕏LinkedIn

Last updated: 2026-02-11

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